Inspired by Rosie the Riveter, we defied commercial bread making norms and went back to the age-old process of using an aged sourdough starter, then added a bit of hard work and dedication to create what we think is a national treasure…a golden crust and soft tangy insides with just the right texture. Once you try it, you’ll never go back to bland. Real bread takes time. QUALITY TIME. We spend ours, perfecting, pre-fermenting, and simplifying. Our dough process takes up to 12x longer than conventional sliced bread, yielding unrivaled aroma, rich complex flavors and firm but moist texture. All with no nonsense ingredients – no added chemical enhancers or stabilizers. After all great ingredients make great bread. Fit for all occasions. A monumental morning’s toast, a sandwich served to a king, a soup that needs a soaking, a cheese that needs a holding. Make each slice of life, artisanal. So, Forget the bland, bring home the bread!